Viking represents a distinctive approach to modern cruising, offering immersive experiences across river, ocean, and expedition voyages. Founded in 1997, the company began with river cruises in Europe and expanded into ocean cruising in 2015, later introducing expedition itineraries to destinations such as Antarctica, the Arctic, and the Galápagos. Viking is recognised for its signature focus on cultural enrichment, understated luxury, and carefully curated itineraries.  

Viking’s river cruises feature intimate, Scandinavian-inspired ships with spacious staterooms, open public areas, and thoughtfully designed itineraries along Europe’s iconic rivers. Ocean ships maintain a similar aesthetic on a mid-sized scale, delivering destination-focused voyages with open decks, multiple dining venues, and enrichment programs. Viking’s expedition ships bring the same attention to comfort and education into remote regions, offering expert-led excursions, Zodiac landings, and immersive wildlife and cultural experiences, all within a shipboard environment that is elegant, modern, and approachable.  

Inclusions are substantial across all three offerings, encompassing guided shore excursions, meals in multiple restaurants, select beverages, Wi-Fi, and enrichment programming. Expedition voyages add specialist-led explorations and Zodiac excursions. While not ultra-luxury, Viking delivers a premium, highly curated experience with a strong emphasis on cultural engagement.